Wojciech Strzałkowski

Wojciech Strzałkowski leads product strategy at GOG.com, where he spearheads innovative initiatives that bridge business goals with GOG’s cultural mission of game preservation. As Head of Product, he transformed the platform’s approach to community engagement through data-driven experimentation and user-centered design. Prior to GOG, he led AI and personalization initiatives at both Booking.com and Allegro (Poland’s largest e-commerce marketplace), where he implemented machine learning solutions that increased engagement and revenue. He regularly writes and speaks about AI in business through his newsletter WojTech. He is passionate about proving that gaming’s past can be as commercially viable as its future when approached with the right mix of nostalgia, technology, and community empowerment.